• Request for Proposals (RFP) # SEED-439-2019 – Automotive Feeding Industries Development Program 





USAID’s Strengthening Entrepreneurship and Enterprise Development (SEED) Project, implemented by AECOM International Development, is part of the United  States – Government of Egypt Trade and Investment Promotion in Egypt (TIPE) bilateral agreement. SEED is a three-year project, with an option year, which ends in April 2019. The project focuses on strengthening the development of Micro, Small and Medium Enterprises (MSMEs) and Entrepreneurship.

SEED provides technical assistance, capacity building and training to business development services (BDS) and financial service providers in order to support the growth and expansion of MSMEs in Egypt. SEED also offers technical support to help business associations, chambers, and other representative groups that help establish MSMEs linkages into value chains and improve the enabling environment for MSME development. In summary, SEED helps Entrepreneurship promotion and MSME support, (“mezzanine”) organizations develop sustainable solutions for enhancing Egypt’s competitiveness and innovation.



Integrating SMEs and Entrepreneurs into progressive value chains is one of the goals of USAID’s SEED project. To achieve this goal, USAID’s SEED project has a five-phase structured approach for value chains development:

  • Phase I Sector Selection: In this phase, USAID’s SEED project defined objectives and targeted groups, set qualitative and quantitative criteria for selection, conducted rapid assessment of economic sectors and conducted interviews with a sample of stakeholders. Phase 1 has concluded in identifying the following subsectors to work on: dairy, fisheries, plastics, automotive parts and accessories and RMG.
  • Phase II Mapping and Assessment: In this phase, USAID’s SEED project conducted mapping of value chains, which includes identifying key constraints and proposing realistic and actionable interventions.
  • Phase III Intervention Design: In this phase, USAID’s SEED project identified a set of interventions for the plastics sector MSMEs integration into the value chain, which includes capacity-building programs, technology transfer, exhibitions and B2B matchmaking events, supported by import substitution analysis to increase linkages, revenue and employment and reduce trade balance deficit. 
  • Phase IV Intervention Implementation: In this phase, the subject of this RFP, USAID’s SEED project will assess the capacity gap from automotive feeding MSMEs and design a training pyramid of three levels to improve the management system of this sector’s MSMEs. The design will be followed by delivery of capacity building training for a selected pilot from automotive feeding MSMEs followed by coaching visits for selected factories.
  • Phase V Monitoring and Evaluation: In this phase, SEED along with its partners will monitor and evaluate outcomes and impact of this intervention reflected on linkages, investment opportunities created, revenue growth and employment increase.



The main objective of this Request for Proposal (RFP) is to:

  • Conduct needs-assessment and design a Capacity Building Program for Automotive Feeding MSMEs
  • Deliver, in cooperation with USAID’s SEED partners, basic level for selected pilot automotive feeding MSMEs
  • Manage and integrate other modules provided by USAID’s SEED partners
  • Assess and report value added and capacity gained for participants and recommendation for future program improvement



  • Meet with USAID’s SEED technical team to get an understanding of USAID’s SEED focus, activities, and constraints relevant to the objectives expressed in this RFP
  • Work closely with USAID’s SEED technical team to develop a strategy, action plan and timeline for the assignment
  • Review all the available previous reports, including SEED’s consulting firm’s “USAID’s SEED Value Chain Assessment Report”, and those funded by the donor community, relevant to the value chain
  • Arrange a series of meetings with samples of Value Chain stakeholders that might include OEMs (Original Equipment Manufacturers), feeding industries and industry, to validate and prioritize the proposed capacity required for automotive feeding MSMEs to integrate into large buyers value chains
  • Recommend guest speakers for program opening based on stakeholder’s input from the meetings
  • Design a training program, stating the objective and identifying the content and target audience of each topic, where the topics should include: (a) corporate governance for small business, (b) pricing and costing, (c) maintenance for special tools – dyes, fixtures and molds, (d) reverse engineering, (e) geometrical design & tolerance GD&T and (f) management of change
  • Develop training curriculum for all topics in cooperation with USAID’s SEED partners, where the service provider might engage OEM’s and design and deliver part of the curriculum as CSR initiative
  • Develop a “Training Design” document including findings and conclusions obtained from overall needs assessment typical to SMEs. This should include but not be limited to requisite skill sets, program goals, training objectives, targeted audience and criteria for selection, training delivery methodology and tools, training assessment tools, training delivery plans and detailed agenda,              trainer(s) profile and timeframes
  • Present and discuss the “Training Design” document with the Component C team, along with USAID’s SEED partners and incorporate changes, as needed
  • Develop training materials (trainee file) according to the approved “Training Design” document, including PowerPoint presentation in the USAID-SEED template, handouts, reference materials etc.
  • Develop instructional guidelines (trainer file) including time allocation, tools, methodology etc.
  • Design a trainee competency assessment tool to be used for assessment of trainees’ competencies before and after training
  • Design a maturity level measurement tool to assess the maturity of participants. Participant will use this tool to assess functions before training and after action plan implementation, (implementation-monitoring activity is not required in this scope).
  • Deliver one round of maximum 10 training program covering the topics as indicated above. USAID’s SEED will manage and handle invitations, recruitment/selection of trainees, materials production, training venue and other logistics needed for the training.
  • Based on CSR agreement with USAID’s SEED partners (OEM and bank), the offeror can organize four to six days of full day training sessions to be delivered by USAID’s SEED partners (OEM and bank) as parts of the topics included in the training design. This will be considered in the technical evaluation.
  • The trainees (participants) distribution will be as below for a maximum of 30 participants:

1. SMEs in need for capacity building to meet local market requirements from current OEM’s suppliers

2. SMEs with high potential to integrate into local OEMs and large after-market networks supply chain

3. Selected industry association as ToT (Train of Trainers)

  • Develop a brief report on training delivered including participants, dates, pre and post-training assessments, main observations and recommendations for follow-up deliveries or other training programs as needed
  • Responsibilities will be distributed as below:

1. Development of strategy, action plan and timeline for the assignment (Responsibility: Offeror; Support: USAID-SEED)

2. Training needs assessments and stakeholder’s meetings (Responsibility: Offeror; Support: USAID-SEED, Partners OEM and Bank)

3. Training design identifying the content of each topic and delivery of training curriculum and all related material (Responsibility: Offeror & Partners OEM & Bank; Support: USAID-SEED, Partners OEM & Bank)

4. Training delivery in full day training sessions (Offeror: Partners OEM & Bank; Support: USAID-SEED)

5. Participants assessment and maturity level measurement (Responsibility: Offeror)

6. Logistics (venue reservation, invitations, printing materials and other logistics needs) (Responsibility: USAID-SEED)



  • A clear strategy and time plan for the full project execution (estimated deadline: 5 working days)
  • Training needs assessments and stakeholder’s meetings; deliver training design identifying the content of each topic and delivery of training curriculum and all related materials (estimated deadline: 25 working days)
  • Training delivery in full day training sessions; conduct participants assessment and maturity level measurement (estimated deadline: 60 working days)
  • Develop a brief report on training delivery including participants, dates, pre and post-training assessments, main observations and recommendations for follow-up deliveries or other training programs as needed (estimated deadline: 90 working days)



Proposals must include the following:

A – Corporate Profile: a brief narrative on the company that shoes its history and its establishment year.


B – Staff Biographies: detailed biographies and qualifications of the proposed staff and their roles in the project.


C – Company Portfolio: a brief listing on the company’s most-notable systems/projects that were developed previously similar to the requested under this RFP. This listening should include the most prominent clients and partners (especially the entities relevant to the scope mentioned in this RFP) in addition to the description of the responsibilities and the work done by each entity.


D – Proposed Data Collection, Validation and Entry Methodology: this section should show the proposed data collection, validation and entry methodology, with a sample of each phase’s output.


E – Detailed Timeline: Offerors shall submit a proposed timeline for all milestones and be within the period of performance as noted below in Section B.6.


F – Budget: Offerors will submit their cost and the technical proposals separately; the cost proposal shall include a budget with detailed line items. 



1. Eligibility to Offerors: no services shall be eligible for USAID funding if offered by vendors/suppliers included on any list of suspended, debarred or ineligible suppliers (including www.sam.gov) used by USAID.


2. Eligibility of Firms – Source/Nationality: the authorized geographic code for the source of the goods and services and for the nationality of our suppliers under this subcontract is 937. A full discussion of the source/nationality requirements may be found at 22CFR228. Offerors whose proposals fail to meet the nationality requirements will be considered non-responsive. In addition to the above, and to comply with the Egyptian local laws, offerors must be licensed and authorized to conduct business in Egypt. If required by local laws, AECOM will withhold a certain percentage based on gross payment made to the subcontractor and transfer that amount, on behalf of the subcontractor, to the relevant local authorities. A copy of valid license or registration in Egypt is required.


3. Responsibility of Offerors and Ownership of Proposals: Under no circumstances will SEED be liable for any proposal costs incurred by those responding to the Request for Proposals (RFP), nor shall SEED be liable for any anticipated outcome from the submission of a proposal in response to the RFP. SEED will not accept confidential or proprietary data, and all information submitted by Offerors will remain the property of SEED. SEED is not obligated to make an award.


4. Clarification and Questions: Offerors are expected to examine carefully all instructions and requirements detailed in this RFP. Questions and requests for clarifications regarding this RFP shall be emailed to agamal@seedegypt.org and myousry@seedegypt.org no later than the time and date indicated below.


5. Currency for Price Proposal: All price proposals shall be in Egyptian Pounds (EGP) excluding all local taxes but inclusive of transportation, communications, duties, facilitation fees, licenses and other costs of doing business. Local taxes must be stated separately. Payment for any resulting award(s) will be made in Egyptian Pounds (EGP). In case of any discrepancy between a unit price and a total price, the unit price will be taken as correct and the total price adjusted accordingly.


6. Period of Performance: all deliverables shall be completed by January 27, 2019 as maximum.


7. Validity of Proposals: proposals shall remain valid and open for acceptance by SEED for a minimum of two months following the RFP closing date. Proposals specifying a shorted validity period will be considered non-responsive and will be rejected.


8. Responsibility Determination: award shall only be made to “responsible” prospective subcontractors. To enable AECOM to make this determination, the Offeror must briefly describe the following: (a) is able to comply with the required or proposed delivery or performance schedule, taking into consideration all existing commercial and governmental business commitments, (b) has a satisfactory performance record, (c) has a satisfactory record of integrity and business ethics, (d) has the necessary technical capacity, equipment and facilities, or the ability to obtain them, and (e) is otherwise qualified and eligible to receive an award under applicable laws and regulations.


9. Late Offers: offerors are wholly responsible for ensuring that their offers are received in accordance with the instructions stated herein. A late offer will not be eligible for consideration and will be rejected without evaluation, even if it was late as a result of circumstances beyond the offeror’s control.


10. Modification/Withdrawal of Offers: offerors have the right to withdraw, modify or correct its offer after such time as it has been delivered to AECOM at the addresses stated above and provided that the request is made before the RFP closing date.


11. Disposition of Proposals: proposals submitted in response to this RFP will not be returned. Reasonable efforts will be made to ensure confidentiality of both cost and technical proposals received from all offerors. This RFP does not seek information of a highly proprietary nature but if such information is included in the offeror’s proposal, the offeror must alert AECOM and must annotate the material by marking it “Confidential and Proprietary” so that these sections can be treated appropriately.


12. Technical and Cost Proposal: regardless of the method used in the submission of proposal, the technical proposal and cost proposal must be kept separate from each other. Technical proposals must not make reference to cost or pricing data in order that the technical evaluation may be made strictly on the basis of technical merit.


13. CLARIFICATION AND AMENDMENT TO THE RFP: Any question raised regarding this solicitation shall be received no later than the deadline date for receipt of questions/clarifications, indicated on the cover page of this RFP. All questions must be in writing emailed to the email addresses specified on the cover page of this RFP. No questions/clarifications will be entertained should they be received by means other than the aforementioned email addresses. The RFP number shall be stated in the subject line of the email. Responses to questions received will be complied and emailed to all potential Offerors.
If the Offeror intends to submit a proposal in response to this solicitation and wishes to receive any updates thereto, the Offeror is encouraged to confirm receipt of this solicitation by email to the email addresses specified on the cover page of this RFP. The Offeror’s email shall include the name of the Offeror’s organization, the name of contact person, email address and telephone number. AECOM anticipates that discussions with Offerors will be conducted; however, AECOM reserves the right to make award without discussions. Therefore, it is strongly recommended that Offerors present their best offer at their initial submission.
AECOM reserves the right to waive informalities and minor irregularities in proposals received.
Offerors may be disqualified if SEED staff, SEED and/or its counterparts relevant to this procurement are contacted directly or indirectly through any means other than formal email to the above email addresses.


14. SUBMISSION OF PROPOSAL: a. Proposals must be submitted in an electronic format as an email attachment, sent to the email addresses specified on the cover page of this RFP, no later than the date and time specified on the cover page of this RFP.
b. The email should state in the subject the RFP number.
c. The file attachments should be in a format that can be opened by one of the following applications: PDF, MSWord, MS Excel, and MS PowerPoint. The submission of attachments in any other format may result in disqualifying the offer.
d. Please note that AECOM email server has a limitation of 10MB for the total attachments per single email. It is strongly recommended that the size of ALL attachments per a single email are less than 10MB.
e. The technical proposal and the cost (business) proposal shall be submitted in one emails containing clearly identifiable attachments. The first should be named “Technical” and the Second is named “Cost/ Business”. If the submission will be through several emails, then the emails should be sequentially numbered indicating the total number of emails that will be submitted. (Example 1/4, 2/4, 3/4 and 4/4).


Cost/Business Proposal: As stated earlier, the cost proposal shall be submitted separately from the technical proposal. The budget will present the cost for performing the work specified in this solicitation. At a minimum, the cost proposal will include the following information: (1) A budget summary, (2) A detailed cost breakdown of the proposed budget to the maximum extent practical,
(3) A detailed and comprehensive budget narrative. The budget narrative should clearly identify the basis of all costs, such as market surveys, price quotations, current salaries historical experience etc.,(4) Contractor Employee Biographical Data Sheet, for each individual proposed in the proposal. The Form has to be duly signed by the individual and the Offeror.



a. Evaluation: Following a thorough evaluation of the proposals that are in conformance with all requirements stipulated in this RFP, award(s)will be made to the most responsible, responsive and compliant Offeror(s) whose proposals are determined to be the ‘best value’. For the purpose of this solicitation, “best value” is defined as a combination of technical factors and price, with the technical factors providing the greater weight in the determination for award. Key aspects in the review of this proposal will be the capacity and methodology of how the Offeror will execute the work in accordance with the requirements outlined in this request.
The following criteria will be taken into consideration in the evaluation of proposals process:
• Offerors have proven prior experience in the implementation of similar project
• Offerors have documented record of similar requirements in previous projects
A compliant proposal is one, which complies with all of the terms, conditions and technical requirements of the RFP without material modifications. A material modification is one which affects the price, quantity, quality, delivery date of the requirement, or which limits in any way the responsibilities, duties, or liabilities of the Offerors, or any rights of the Contracting Agency. SEED may waive any minor informality in a proposal, which does not constitute a material modification, and will reject any proposal that is not in compliance with the requirements of this RFP.


b. Selection Criteria: Proposals will be technically evaluated according to the criteria stated herein. The relative importance of each individual criterion is indicated by the number of points assigned thereto. A total of 100 points are the maximum possible score for each proposal. The evaluation criteria serve to: (a) identify the significant factors, which the Offeror should address in Offeror’s proposals under each section and (b) set the standard against which all proposals will be evaluated.


1) Proposed Work Plan and Delivery Timeframe (15 points)
Proposed strategy of training needs assessment, validation, and analysis of required capacities to meet market demands, as well as a clear straightforward approach demonstrating a full understanding of the scope of work and, in addition to delivery timeframe.

2) Workforce Experience (35 points)
Workforce biographical Data Sheets and previous experience in capacity building programs specially the ones related textile and ready-made garments value chain, lean and quality management systems, as well as best management practices.

3) Past Performance (20 points)
A proven track record of implementing similar activities and/or projects in Egypt to those outlined in the scope of work, reflected in the company profile and proven capacity records in addition to list of partners/clients.

4) Cost Reasonableness and Competitiveness (30 points)
The financial proposal should be reasonably within market prices, when compared with other offers for the same RFP.
Evaluation of cost proposals will consider, but not be limited to, the following:
• Cost realism and completeness of cost proposal and supporting documentation.
• Overall cost control evidenced by proposal (such as avoidance of excessive salaries, excessive cost of management oversight and other costs in excess of reasonable requirements)
• Total resource allocation for programmatic interventions
• Amount of proposed fee, if any
• Cost efficiency of proposed Other Direct Costs (ODCs)


c. Award: Awards for the entire activity may be made to more than one successful Offeror. The successful Offeror(s) will be notified, in writing, as soon as SEED’s recommendation has been formally approved.
SEED reserves the right to reject the proposal from any firm if, in SEED’s judgment, the proposal is not responsive, and to delete any item or to reject all proposals and make no award if, at SEED’S sole discretion, SEED determines that the proposals submitted do not satisfy the needs of the project.



Payments will be made in Egyptian Pounds (EGP) in accordance with a milestones schedule of payments based on a verifiable set of deliverables schedule. Awardee’s invoices must indicate the following information:
(1) Firm’s name and address, invoice number and date, as well as date at which performance was completed.
(2) Complete account and bank’s SWIFT information if electronic funds transfer payment is preferred.
(3) RFP number.
(4) Description of each type of services included in the invoice.

Date of Issuance: November 6,2018 / Deadline for Questions & Clarifications: November 12, 2018 (Close of Business)                                                                   Deadline for Receipt of Proposals: November 26, 2018
Submission of Offers: Offers must be submitted by email to:
Mohamed Ahmed Yousry, SEED Director of Operations (myousry@seedegypt.org) / Mervat Nakhla, SEED Procurement Manager (mnakhla@seedegypt.org) / Ahmed Gamal, Plastics & Automotive Feeding Industries VC Development Advisor (agamal@seedegypt.org)